Patent Pending mobile technology
This Company has developed proprietary, patent pending mobile technology that: captures, measures, and reports revenue & profits of physical in-store purchases that are attributable directly to push & pull mobile advertising campaigns. Provides mobile advertising campaigns ROI metrics to advertisers without requiring ANY additional hardware or software in the store or POS system. Not only that, but requires no additional interaction between store associates and consumers or their mobile phones.
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No other similar product exists in this space
As we all know, we live in a world that becomes more connected each and every day. We sometimes find it hard to imagine how the world worked before there was email and the internet – both of which we can now access from our mobile phones.
Consumers increasingly rely on digital mediums of information to identify, research, locate and price compare various products that they need or want to buy. Traditional media (TV, newspapers, radio, etc.) continues to face the daunting realities of advertising spend shift towards interactive platforms which creates a HUGE opportunity for companies that are developing technologies that enable mobile advertising.
This Company is uniquely positioned in it’s space because they have developed proprietary technologies that allow them to generate reports to advertisers of the ratio between their mobile ad spend and their sales revenue and profits of their mobile advertising campaigns. They can report to advertisers – down to the dollars and cents – exactly the volume of sales revenue and profits in their bricks & mortar location stores that were driven by a particular mobile campaign.
Advertisers in the US are expected to spend over $1 billion on mobile advertising in 2010 and over $2.3 billion on the same in 2012 according to IDC. With this kind of growth in the industry, the Company is extremely well positioned to capitalize on opportunities to sell services and software solutions that power these mobile advertising campaigns.
What this technology does
Imagine this…You’re in a mall, and you’re looking for a particular item. What if you could pick up your phone and not only find exactly what you’re looking for in seconds, but you can also see which retailers that are in your immediate proximity are offering discounted prices, specials, new products, deals and product information that matters to you.
With this real-time information, you can decide which store you want to go to for your purchases knowing that you got the best deal and product information available. As a consumer, you are happy with the experience, but the advertiser is even happier that the value of your purchase was more than compensated by the cost to deliver the ad to you.
Traditionally, there is no way the advertiser would know that you saw an ad on your phone and then walked into their physical location store to make a purchase – however, the Company has bridged that gap and is the first mobile advertising company to be able to provide this information to advertisers.
First technology to give advertisers ability to see how much sales revenue and profits earned on advertising
Imagine now… You’re an advertiser (national brand down to SMB – manufacturer or retailer) and you want consumers who are looking to buy your products or services (pull ad), OR to use a profile location-based mobile advertisement that are in close proximity to your physical location store (push ad) to view your advertised information. Until now, no technology has existed to allow you to push or pull your advertised information to consumers and account for the ratio between the cost of the mobile ad campaign and your sales revenue and profits. This not only allows you as an advertiser to ensure you merely made a profit on the mobile ad campaign, but even further that you met or exceeded your internal ratio between your mobile ad spend and profit (i.e. for each $1 spend in mobile advertising I received $5 in profit). The technology has been designed and developed to steer consumers to nearby locations or their future locations from your advertised information.
The ability for advertisers to target potential customers that are in close physical proximity to their stores, review the advertising cost spend ratio to profits, without requiring ANY additional hardware or software in the store or POS system, and without requiring any additional interaction between store associates and consumers or their mobile phones is incredibly powerful which is what makes this company’s products so compelling.
Other Benefits from this technology:
- Advertisers can reach consumers when they’re most likely to spend money and their queries turn into a brick-and-mortar location purchase.
- Retailers have the ability to show their brand on the consumer’s mobile phone whenever they view mobile websites and applications.
- Mobile SMS/MMS permission-based messaging network will push market to your targeted demographic groups. Advertiser’s brand and logo will be prominent in the messages that customers choose to receive.
- Advertisers will be able to prominently display their brands every time consumers use their mobile phone and target consumers through a customer-profiled, location-based mobile ad that speaks directly to them, whenever and wherever they are.
- All or selected groups of consumers can now be captured with a mobile ad that speaks directly to them, whenever and wherever they are. Advertisers can pick the time and frequency they want to push mobile advertisements.
- A “virtual fence” can be put around all chosen physical advertiser locations so when consumers cross the “fence” they receive a personally profiled, location-based advertisement from the advertiser’s brand.
- Analyzation of in-store customer shopping behavior data is now in real-time. The advertiser can choose between an all-consumer’s promotion or an opt-in for the UPC mobile interaction notification. Deliver instant responses to consumers with purchase-now coupons while they have merchandise in their hands.
- Social networking/viral marketing Mobile advertising can easily be forwarded by consumers to other consumers making mobile ad campaigns part of the social-networking, marketing-media ecosystem.
- This patent pending media platform allows for a simple, single-user interface where advertisers can further account for ROI on mobile media advertising spend.
Recent industry news:
Nov. 09 – Google Inc. (NASDAQ: GOOG) today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock.
Jan. 10 – Apple to Acquire Mobile-Ad Network Quattro Wireless
Jan. 10 – Mobile phones will overtake PCs as the dominant web access device worldwide by 2013 according to a new forecast issued by research firm Gartner
Feb. 10 -TargetSpot Inc, the nation’s largest Internet radio advertising network, announced the availability of its mobile advertising platform
Mar. 10- Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android.
Mar. 10 – Borrell Associates projects in its upcoming mobile report that location-based mobile spending will hit $4 billion in 2015, up from $34 million in 2009. Including ad spending with promotions, events and research, Borrell estimates mobile as a whole will dominate U.S. interactive marketing spending as soon as 2014 with 70% share, or $56 billion.
Mar. 10 – Facebook is expected to reveal a location-based feature in April, and Twitter released geo-tagging to developers late last year.
Management team: The management team reads like a who’s who. Each key member has had extensive experience in starting, building and scaling early-stage technology companies. They are readily available to answer any questions you might have about the company, its technologies and go-to-market strategy.
Opportunity: The Company is seeking a $500,000 bridge round and a fast follow-on round for $7 million in long-term funding.
Proceeds from the bridge round will be used to complete the fully functional release of the company’s flagship product and facilitate initial sales to large national brand advertisers. The follow-on round of financing will be used to quickly scale the sales, marketing and business development efforts of the company. Given the current stage of development of the core software product, we anticipate rapid traction once the near-term product and customer milestones are met.
If you need additional information or have additional questions, email me back or call me at the number below and I will have the company forward you additional details about the current offering.
